"The company sells about 15,000 nutrition and weightlifting supplements online," the article says. "He sold a controlling interest to Liberty Media, the Colorado-based owner of the QVC home-cable network, for more than $100 million in 2008."
Having recently retired, DeLuca was, and is still an active force in our community. One example from August 2014 is shown by KTVB:
Bodybuilding.com CEO Ryan DeLuca had employees dump 100 buckets of ice water on him for the Ice Bucket Challenge. He's donating $100 per bucket to the fight against ALS and other neuromuscular diseases. He says ALS has directly affected the families of several Bodybuilding.com staff members. DeLuca's $10,000 is staying local and going to the Muscular Dystrophy Association of Idaho, the local sister organization of the ALS Association.
Bodybuilding.com has about 800 employees, including 600 in Boise. “He’s not only had a monumental impact on the city of Boise and the state of Idaho, but he has managed to literally transform the entire international fitness industry,” said Matt Rissell, CEO and co-founder of Eagle time sheet software company TSheets.
Former @Bodybuildingcom CEO Ryan DeLuca Rises to the Occasion https://t.co/bk03TYSoId … #Celebrities #Charity #win pic.twitter.com/cPjHwki3TB— Michael Strickland (@PublishWithUs) November 14, 2015