LiveRez CEO Tracy Lotz is A Pioneer of Vacation Rental Technology and Online Marketing

by Michael Strickland

Every once in a while, an innovator comes along whose work is so unique and useful that it turns heads in all corners of the business world.


Tracy Lotz is one such innovator.

A 20-year veteran of the industry, Lotz has helped pioneer a number of advancements in the vacation rental space. In 1994, he created one of the industry's first websites where professional managers could list their properties online. In the mid-2000s, he helped bring online bookings to the industry. And in 2008, he launched LiveRez, the first truly all-in-one, cloud-based software platform for vacation rental managers.

Just six years later, LiveRez is now the most widely used cloud-based software platform for professional vacation rental managers.

His most recent project is another landmark effort. At the company's recent conference for its users (called partners), Lotz announced the ongoing development of iVacationRental.com, the first major website in the industry that will feature only professionally managed inventory that is 100 percent bookable online in real time.

Popular on the speaking circuit, Lotz was a highlight of the VRMA Annual Conference last October. He detailed important changes coming to the industry and highlight some of the new innovations being developed at LiveRez.

LiveRez.com Founder and CEO Tracy Lotz congratulates Margy Roe of Ocean Properties and Vacation Rentals, Inc. on winning LiveRez.com's iPad 2 giveaway.

"We empower professional vacation rental management companies to efficiently reach new customers, manage properties, reservations, accounting, housekeeping, maintenance, owners, and other mission-critical aspects of their businesses," said Lotz. "Through our partnership, property managers increase bookings, profitability, and guest satisfaction. Our commitment it to make the most of this partnership with each of our customers."

To learn more about LiveRez.com, please call (800) 343-2891 or visit LiveRez.com. And, to receive timely updates from the company, follow LiveRez.com on Facebook, Twitter (@LiveRez) and Google+, or visit the company's vacation rental software blog. LiveRez.com is a proud Gold Sponsor of the Vacation Rental Manager's Association (VRMA).

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